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'What's on Brides' Minds' for David's Bridal
Jan '08
With an extra twinkle in her eye and sparkle on her finger, it's no wonder the bride-to-be has a contagious glow.

For the bevy of brides who got engaged between Thanksgiving and New Year's 26% do so according to Conde Nast Bridal Media's American Wedding Study now's the time to begin the exciting, yet sometimes hectic task of planning their special day.

To better understand the preferences and attitudes of brides and offer the most relevant wedding planning advice, the second annual "What's on Brides' Minds" survey was conducted by Leflein Associates Inc for David's Bridal, the nation's leading bridal authority.

The revealing survey found that while some bridal traditions continue to withstand the test of time, times are definitely changing.

On the traditional side, men are still most likely to pop the question (78%), and 63% of brides continue to wear something old, something new, something borrowed and something blue for their big day.

A popular new trend has emerged, with 38% of brides considering the option of buying more than one gown for their wedding day.

Nearly half of these respondents (47%) said they would select a second, more casual style for the reception, while nearly 40% cited they would change dresses so that they could move freely on the dance floor.

When it comes to attendants, most weddings include at least one bridesmaid. Perhaps indicative of the laid-back, informal attitude of the West coast, brides in this region are less likely to have large bridal parties than brides in the Northeast and South, who are twice as likely to have more
than four bridesmaids.

As a sign of the times, brides admitted that they are more likely to consult with friends (55%) or bridal websites (53%) for wedding planning advice, over their own mother (40%)!

Click here to view more:

David's Bridal

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