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Jordan Brand launches the AIR JORDAN XX3

09 Jan '08
3 min read

The first AIR JORDAN was released in 1985 to great acclaim during Michael Jordan's rookie basketball season and instantly became the industry's best selling basketball shoe.

Over the next 22 years, the AIR JORDAN has been one of the world's most recognizable franchises known for its signature Jumpman logo, innovative technology in basketball and forward thinking fashion.

The AIR JORDAN XX3 continues the successful tradition by providing fans with a beautiful performance product that is lightweight, low to the ground, breathable, and maximizes comfort.

A newly engineered, patent-pending, stitching machine delivers intricate detailing in the upper portion of the shoe. The low midsole profile allows players to be as close to the ground as possible and feel the court.

Unique design cues such as the imprint of Michael Jordan's fingerprint serving as the traction pattern on the outsole and his thumbprint on the back of the tongue lining bring to life the man that makes the franchise so special.

“For twenty-two years, the Jordan Brand has set the standard for athletic luxury and the AIR JORDAN XX3 is no different,” explains Howard White, Vice President, Jordan Brand.

“We at Jordan Brand continue to push the envelope by incorporating unique design cues created by the most talented people in the footwear industry while in turn providing our fans with the best basketball shoe inspired by the best basketball player ever. It's the perfect complement.”

Jordan Brand is set to launch several colorways of the AIR JORDAN XX3. An exclusive limited release will launch on Friday, January 25, 2008.

An All-Star release will launch on Saturday, February 16, 2008 and the nationwide launch will be released on Saturday, February 23, 2008.

Jordan Brand

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