Salsa Jeans shop now in Riyadh

09 Jan '08

2 min read

Salsa Jeans, the European brand famous for both high quality and the perfect fit, has opened two stores in Riyadh, at the Al-Hayat and Granada Malls.

Equally comfortable when worn by both men and women, Salsa jeans bring the very latest in European contemporary chic to the Kingdom.

Salsa jeans are made from the finest denim, strengthened and then dyed to the perfect indigo blue. To ensure the ultimate fit, throughout the garment's life, Salsa jeans are pre-shrunk and the fibres compressed before being cut in Salsa's characteristic youthful style.

Originally a winner in Portugal and Spain, Salsa has, since starting as a family business in 1987, spread all over Europe and Asia, and now the Middle East; in partnership with leading fashion retailer Azadea Group. Salsa is already bestseller in Kuwait, Qatar, Oman and the UAE.

Speaking in Riyadh at the celebrations following the launch of Salsa, Mr. Pierre Moussa, Azadea's marketing manager, said that his company was excited by the prospect of young Saudi Arabians having the opportunity of wearing what their counterparts in the fashion capitals of the world were wearing.

“Because they are culturally observant, retailers sometimes underestimate how up to date the tastes of young Saudis are. We believe in bringing the best to the malls of the Kingdom and allowing our discerning customers a wide freedom of choice.”

Azadea will soon be introducing its full range of international brands to Saudi Arabia, including Prénatal and Sunglass Hut, at outlets in Riyadh, Jeddah and Al Khobar.

Azadea Group

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