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Beauty cult following grows for TriLASTIN-SR
Jan '08
EC Research (ECR) announced sales of its innovative stretch mark recovery complex, TriLASTIN-SR, have surpassed goals for 2007, reflecting increased demand from recent media
coverage in the US and abroad.

The privately held company noted a surge of nearly 60 percent over 2006 sales as women worldwide seek out the product, creating a "beauty cult" brand.

"The success of TriLASTIN-SR is fueled by personal testimonials and recommendations," said Greg Cellini, President, ECR.

"We are motivated by success stories from women worldwide who tell us the product restored their self-esteem and helped them regain confidence in their appearance."

TriLASTIN-SR was introduced in 2005 as an online brand and soon posted sales throughout 130 countries. Today, the stretch mark cream can also be found at the leading luxury stores A Pea in the Pod, Destination Maternity and online.

"Along with our luxurious fashions and exclusive designer brands, A Pea in the Pod offers our sophisticated client beautiful skin care products to help make her look and feel her best," said Rebecca Matthias, President and Chief Creative officer of A Pea in the Pod.

"TriLASTIN-SR is consistently one of the best-selling body creams and many expectant women have come to depend on it."

Stretch marks are irregular furrowed bands caused by a rapid stretching of skin from weight gain, a condition that impacts 90 percent of pregnant women according to the American Academy of Dermatology.

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