Cherokee extends licensing deal with Target Corp

10 Jan '08

2 min read

Cherokee Inc, a leading global licensor and brand management company, announced that it has extended its licensing agreement for the Cherokee brand with Target Corporation from the current term which expires January 31, 2009 to January 31, 2012. The new agreement also includes several other minor modifications.

Robert Margolis, Chairman and CEO of Cherokee Inc., stated, "We are pleased to enter the New Year with this announcement. The 1995 ground-breaking retail direct agreement that combined Target's merchandising expertise with Cherokee's heritage brand equity was the catalyst that further developed Cherokee in a variety of new categories, enabling Cherokee to become one of the premier family brands in America.”

“This foundation helped pave the way for our 'World Brand' success we are currently experiencing with licensing agreements that encompass 28 countries to date. We have come a long way since 1973 as a Women's shoe company, and look forward to continuing to make the Cherokee brand one of the fastest growing family brands around the world."

Cherokee Inc, based in Van Nuys, is a marketer, licensor and manager of a variety of brands it owns (Cherokee, Sideout, Carole little and others) and represents. Currently, Cherokee has licensing agreements in a number of categories, including family apparel, fashion accessories and footwear, as well as home furnishings and recreational products.

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