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Point-of-sale tracking for Beauty Industry in China
10 Jan '08
4 min read
“Using cosmetics in China is relatively new; historically women did not wear makeup and so there is very little education on how to use it,” said Wang.
“Now with more Western influences, women are showing a greater interest in learning how to wear makeup, and there are even TV shows in China that teach women how to apply makeup.
More and more department store counters have enlisted sales people to help women use and try makeup, and it's been well-received. We believe there is a lot of growth in this emerging market in China,” said Wang.
Within the prestige makeup category, makeup for the face is the largest sub category, making up 55 percent of RMB share, followed by eye makeup with 22 percent of RMB share, and lip with 15 percent share.
All sub categories in makeup experienced increases in the first half of 2007. The average price for prestige makeup for the first six months of 2007 was 296 RMB ($39 U.S.). However, women are willing to spend more on face products and sets, the average price for face products was 370 RMB ($49 U.S.) and 500 RMB ($67 U.S) for sets.
Fragrance:
Fragrance is the smallest category within the prestige beauty industry in China. It makes up just over 10 percent of the total industry.
Sales of fragrance were up and down over the first six months of this year, but the overall performance was positive.
Women's fragrances dominate the industry in China. Looking at the first half of this year, the women's fragrance market was nearly six times the size of the men's market, but men's fragrances captured more RMB share from January to June.
The average price for prestige fragrances in China for the first six months of 2007 was 518 RMB ($69 U.S).
“I believe the fragrance industry in China is in its infancy. Culturally Chinese men and women don't wear fragrance; it's just not a priority,” said Wang.
“Fragrance usage in China is more for special occasions and not something people do on a daily basis. However, it is an industry that is rapidly trying to change that, particularly in the male market.
Just last year men's fragrance specialized counters appeared at department stores, and we expect to see more growth in this area,” said Wang.
Subscribers to NPD's new service get monthly reports with sales volume and market share at the category and item level as well as preferences among brands.
“Now with more Western influences, women are showing a greater interest in learning how to wear makeup, and there are even TV shows in China that teach women how to apply makeup.
More and more department store counters have enlisted sales people to help women use and try makeup, and it's been well-received. We believe there is a lot of growth in this emerging market in China,” said Wang.
Within the prestige makeup category, makeup for the face is the largest sub category, making up 55 percent of RMB share, followed by eye makeup with 22 percent of RMB share, and lip with 15 percent share.
All sub categories in makeup experienced increases in the first half of 2007. The average price for prestige makeup for the first six months of 2007 was 296 RMB ($39 U.S.). However, women are willing to spend more on face products and sets, the average price for face products was 370 RMB ($49 U.S.) and 500 RMB ($67 U.S) for sets.
Fragrance:
Fragrance is the smallest category within the prestige beauty industry in China. It makes up just over 10 percent of the total industry.
Sales of fragrance were up and down over the first six months of this year, but the overall performance was positive.
Women's fragrances dominate the industry in China. Looking at the first half of this year, the women's fragrance market was nearly six times the size of the men's market, but men's fragrances captured more RMB share from January to June.
The average price for prestige fragrances in China for the first six months of 2007 was 518 RMB ($69 U.S).
“I believe the fragrance industry in China is in its infancy. Culturally Chinese men and women don't wear fragrance; it's just not a priority,” said Wang.
“Fragrance usage in China is more for special occasions and not something people do on a daily basis. However, it is an industry that is rapidly trying to change that, particularly in the male market.
Just last year men's fragrance specialized counters appeared at department stores, and we expect to see more growth in this area,” said Wang.
Subscribers to NPD's new service get monthly reports with sales volume and market share at the category and item level as well as preferences among brands.
The NPD Group Inc
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