Ulta Marketing initiatives success in holiday period

10 Jan '08

3 min read

Ulta Salon, Cosmetics & Fragrance Inc announced sales results for the six-week holiday period from November 18, 2007 to December 29, 2007. This time period corresponds with the Company's holiday marketing initiatives which represents the six full weeks beginning the week of Thanksgiving through the week of Christmas.

Total net sales for the six-week holiday period were $185.3 million, a 21.8% increase from the prior year holiday period of $152.1 million. Comparable store sales for the holiday period increased 4.6%, as compared to a 17.8% increase during the same period in the prior year.

Lyn Kirby, Ulta's President and Chief Executive Officer, stated: "We are pleased to be able to deliver to our expectations despite operating in one of the most challenging holiday seasons that we have experienced in many years.

The strength of our concept within the retail and beauty space combined with our creative merchandising and marketing initiatives resulted in a successful holiday period for Ulta.

Notably, our performance was equally solid in new and existing stores and markets, a strong testament to our ongoing ability to identify compelling locations while further expanding our comparable store sales.

This performance is strong given the tough comparison of the prior year comparable store sales increase of 17.8%, resulting in a two year comparable store sales increase of 22.4%.

We are also pleased with our margin results during the holiday period and our inventory levels coming out of the holiday season. Based on holiday sales results, we are reconfirming our 4th Quarter and Fiscal 2007 Guidance issued on December 11, 2007."

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