DHL as logistics partner for IMG Fashion Weeks

11 Jan '08

3 min read

DHL will become the official express and logistics partner for IMG's Fashion Weeks around the world, a series of prestigious shows produced and/or represented by IMG Fashion in ten countries spanning four continents each year. Following a successful year working with IMG Fashion in the U.S. market, DHL is now increasing its relationship as the official international express and logistics partner of these events.

DHL's worldwide IMG Fashion Week partnership premieres this month at the Milano Moda Uomo in Italy January 12-15 and next at Mercedes-Benz Fashion Week Berlin January 27-31. DHL continues its U.S. presence at Mercedes-Benz Fashion Week in New York City February 1-8 and Mercedes-Benz Fashion Week at Smashbox Studios in Los Angeles March 9-13. Other shows will continue throughout the year. As the world's leading logistics service provider for the fashion business, DHL will use these events to strengthen its business penetration with the fashion, apparel and retail industries.

“IMG Fashion Weeks are a perfect platform where we can demonstrate our expertise especially for the sophisticated area of the fashion and apparel business,” said Wolfgang Giehl, Senior Vice President Corporate Branding and Advertising at Deutsche Post World Net.

"DHL's regular services cover the entire logistics value chain of the fashion industry - from material purchasing and the sample business to quality control of production and direct delivery to the boutiques ofinternational fashion companies.”

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