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DHL as logistics partner for IMG Fashion Weeks
11 Jan '08
3 min read
“DHL's relationship with Fashion Week in the U.S. has been instrumental in extending our brand and in growing our fashion and apparel business in this integral market segment. We're delighted to extend DHL's partnership with IMG Fashion and look forward to helping deliver the latest fashions to the runways and retailers both here in the U.S. and around the world,” said Karen Jones, Senior Vice President of Corporate Marketing and Communications for DHL Express USA.
Maintaining a partnership with such international customers as Esprit, Adidas, Nike, Hugo Boss, Escada and Polo Ralph Lauren, the logistics experts at DHL have been working for years to develop tailor-made transport solutions that address the latest trends in the fashion world and meet the specific needs of individual customers.
DHL's presence in more than 220 countries and territories ensures that the creations of international designers arrive at major fashion shows right on time.
At the beginning of 2007, DHL and IMG Fashion reached an agreement that made the company the official express and logistics partner for Mercedes-Benz Fashion Weeks in New York, Los Angeles and Miami. This partnership is now being expanded around the world.
“The good working relationship in the United States as well as DHL's worldwide network and the excellent skills supporting the textile industry were the crucial factors that led to DHL's selection as official logistics partner," said PeterLevy, Senior Vice President of IMG Fashion. "And, of course, we are happy to have gained another top brand as a sponsor of our global Fashion Week events.”
With a spectacular premiere, Mercedes-Benz Fashion Week Berlin successfully established itself among international fashion events in July 2007. In addition to the title sponsor Mercedes-Benz, DHL joins American Express, Freixenet, Karstadt, L'Oréal and Veltins as official sponsors. Other cities in which DHL will sponsor fashion events include Milan, London, New York, Mexico City, Moscow, Mumbai, Hong Kong, Los Angeles, Miami and Sydney.
Maintaining a partnership with such international customers as Esprit, Adidas, Nike, Hugo Boss, Escada and Polo Ralph Lauren, the logistics experts at DHL have been working for years to develop tailor-made transport solutions that address the latest trends in the fashion world and meet the specific needs of individual customers.
DHL's presence in more than 220 countries and territories ensures that the creations of international designers arrive at major fashion shows right on time.
At the beginning of 2007, DHL and IMG Fashion reached an agreement that made the company the official express and logistics partner for Mercedes-Benz Fashion Weeks in New York, Los Angeles and Miami. This partnership is now being expanded around the world.
“The good working relationship in the United States as well as DHL's worldwide network and the excellent skills supporting the textile industry were the crucial factors that led to DHL's selection as official logistics partner," said PeterLevy, Senior Vice President of IMG Fashion. "And, of course, we are happy to have gained another top brand as a sponsor of our global Fashion Week events.”
With a spectacular premiere, Mercedes-Benz Fashion Week Berlin successfully established itself among international fashion events in July 2007. In addition to the title sponsor Mercedes-Benz, DHL joins American Express, Freixenet, Karstadt, L'Oréal and Veltins as official sponsors. Other cities in which DHL will sponsor fashion events include Milan, London, New York, Mexico City, Moscow, Mumbai, Hong Kong, Los Angeles, Miami and Sydney.
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