Home / Knowledge / News / Fashion / Shrenuj buys stake in Arisia Solitaire brand
Shrenuj buys stake in Arisia Solitaire brand
12
Jan '08
Shrenuj & Company Limited, an integrated diamonds and jewellery conglomerate with sales turnover in excess of Rs. 980 crores, announced acquisition of substantial stake through its 50% JV in well known Arisia Solitaire brand.

The brand was sold at an undisclosed price by the Diamond Trading Company (DTC), world's premier diamond mining and sales company.

Arisia is a successful niche brand in India and is well-established amongst the Elite consumers in India. It represents a high quality, one carat plus solitaire diamond jewellery, which is very rare, and targets a fast growing elite segment of society in India.

Arisia is the only brand that targets this segment for which solitaires represent epitome of luxury. The brand has achieved premiums well in excess of the market average amongst top end Indian retailers.

Total marketing spend on this brand is approximately $2.5 million and, since launch, over 16,000 pieces of Arisia jewellery have been sold totalling $82 million in retail revenue.

Shrenuj plans to develop this as a global brand in top end luxury segment with products in price range of US$ 5000 or above. Arisia is planned to generate Rs. 500 crores in sales revenue over the next three years.

Vishal S Doshi, group executive director said, “this acquisition is synergistic with Shrenuj's solitaires portfolio comprising Sveni and Bhavya, owned wholly by Shrenuj.

While Bhavya solitaires are above 20 pts, and Sveni solitaires are offered in 50-90 pts, Arisia lies at the top of pyramid.

In the current Indian scenario, where the lower, middle and upper socio-economic segments are growing at the same rate, addition of Arisia to the Shrenuj portfolio will result in improved brand loyalty to Shrenuj's products.”

Arisia brand has been developed after a thorough consumer research. Solitaires have always been a cherished possession of Royalty across the world.


Must ReadView All

Courtesy: Amazon

Apparel/Garments | On 23rd Sep 2018

Consumers in Turkey get access to Amazon

Amazon has launched in Turkey giving customers in the country...

Value in omni-channel retail with Flipkart buying: Walmart

Apparel/Garments | On 23rd Sep 2018

Value in omni-channel retail with Flipkart buying: Walmart

With the acquisition of Flipkart, Walmart sees great value in...

E-com to result in common SE Asian consumer market: BCG

Textiles | On 23rd Sep 2018

E-com to result in common SE Asian consumer market: BCG

The rapid spread of e-commerce and digital technologies is binding...

Interviews View All

Manuj Terapanthi, Texaura

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Asim Dalal, Indo Count Retail Ventures

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Rajiv Sirohi, Shara

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Franco Ravazzi,

Franco Ravazzi

Italy-based Tessimenti E Orditi Tinti (T.O.T SRL) specialises in stocking...

Vikas Banduke,

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Sandip Bhojani, Manthan Patel,

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Giulio Cesareo, Directa Plus SpA

Giulio Cesareo
Directa Plus SpA

Established in 2005, Direct Plus SpA, is one of the largest producers and...

Melissa Tate, University of New South Wales

Melissa Tate
University of New South Wales

<div><div><div><div><b>Melissa Tate</b>, a well-known scientist currently...

Marten Alkhagen, Swerea IVF AB

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Tony Ward, Tony Ward

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Wendell Rodricks, Wendell Rodricks

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search