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Shrenuj buys stake in Arisia Solitaire brand
12 Jan '08
4 min read
The Arisia collection radiates a magical aura of aristocracy - it “shouts with a whisper”. It evokes both admiration and envy.
Arisia captures the romance and allure of solitaires through designs that are inspired by legends and myths of royalty.
'Arisia' was a Greek princess, so the name is associated with Royalty and has a prestigious image. Maharani Gayatri Devi, erstwhile queen of Jaipur, representing true royalty and timeless beauty, is the brand ambassador for this prestigious brand.
In 2005-6, a special Limited Edition Maharani Gayatri Devi collection was launched with huge success. Shrenuj plans to offer similar collections in future as well.
The Logo was developed to link the brand with Royalty. It included the brand name, Arisia, a product descriptor, “solitaires of a carat or more,” all contained in an arch, reminiscent of royal palaces.
The Arisia Solitaire Collection features diamonds of a carat or more set in gold. The diamonds are VS quality or above and D to K colour. The unique designs each carry the letter “A” to signify they are genuine.
Arisia is now a well-established brand amongst Elite consumers. Arisia has maintained its relatively high value in this fiercely competitive market.
Commenting on the growth plans, Vishal Doshi said, “we have a dedicated sales and marketing team for Arisia. The team is well versed with the Indian solitaire market.
With the available manpower and know-how, we can continue to grow at 30-35% per annum for the next 5 years.”
Vishal Doshi added, “our operations are integrated from diamond manufacturing to jewellery manufacturing, branding and retailing.
We are witnessing higher growth in the our downstream operations and we are quite keen to acquire successful and profitable brands.
We have been involved with Arisia since inception and therefore our understanding of the brand is in-depth and we are in the best position to grow the brand to its true potential.
Arisia captures the romance and allure of solitaires through designs that are inspired by legends and myths of royalty.
'Arisia' was a Greek princess, so the name is associated with Royalty and has a prestigious image. Maharani Gayatri Devi, erstwhile queen of Jaipur, representing true royalty and timeless beauty, is the brand ambassador for this prestigious brand.
In 2005-6, a special Limited Edition Maharani Gayatri Devi collection was launched with huge success. Shrenuj plans to offer similar collections in future as well.
The Logo was developed to link the brand with Royalty. It included the brand name, Arisia, a product descriptor, “solitaires of a carat or more,” all contained in an arch, reminiscent of royal palaces.
The Arisia Solitaire Collection features diamonds of a carat or more set in gold. The diamonds are VS quality or above and D to K colour. The unique designs each carry the letter “A” to signify they are genuine.
Arisia is now a well-established brand amongst Elite consumers. Arisia has maintained its relatively high value in this fiercely competitive market.
Commenting on the growth plans, Vishal Doshi said, “we have a dedicated sales and marketing team for Arisia. The team is well versed with the Indian solitaire market.
With the available manpower and know-how, we can continue to grow at 30-35% per annum for the next 5 years.”
Vishal Doshi added, “our operations are integrated from diamond manufacturing to jewellery manufacturing, branding and retailing.
We are witnessing higher growth in the our downstream operations and we are quite keen to acquire successful and profitable brands.
We have been involved with Arisia since inception and therefore our understanding of the brand is in-depth and we are in the best position to grow the brand to its true potential.
Shrenuj & Company Limited
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