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Teens for Jeans campaign by Aéropostale & Do Something
Jan '08
Aéropostale Inc a mall-based specialty retailer of casual and active apparel for young women and men, announced its' Teens for Jeans campaign with teen not-for-profit organization Do Something.

The campaign will raise awareness on the growing number of homeless teens in the United States and Canada. By utilizing Aéropostale's 800 plus stores and engaging their core consumer, young men and women, Aéropostale and Do Something aim to collect more than 100,000 pairs of donated jeans.

“The teen homelessness statistics are real and they are staggering,” says Scott Birnbaum, Senior Vice President of Marketing at Aéropostale.

“As a teenage brand, we are committed to causes that are relevant to our customers. With our resources and Do Something's power of engaging youth, Teens for Jeans is going to impact a lot of lives.”

Helping to raise awareness and fight teen homelessness are actors Rachel Bilson (The O.C.) and Hayden Christensen (Star Wars Episodes II and III). The actors recently filmed a Public Service Announcement for the campaign, which was directed by Doug Liman (Mr. & Mrs. Smith, The Bourne Identity, Swingers).

The actors are also starring in the highly anticipated upcoming film, Jumper due out in February, also directed by Liman. The PSA will air on CBS, ESPN, BRAVO, CH1 and on-line on various teen social network sites such as Facebook and MySpace.

“Right now, one in three homeless people in America are under the age of eighteen. So do something. Clear out your closet,” said Bilson.

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