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Teens for Jeans campaign by Aéropostale & Do Something
17 Jan '08
3 min read
“They're ordinary people like you and me, living extraordinarily difficult lives. So, support the Teens for Jeans campaign,” said Christensen.
Starting Tuesday, January 22, 2008 until Sunday, February 10, 2008, people are encouraged to bring in any brand of their gently worn jeans to any Aéropostale store in the U.S. and Canada. Aéropostale and Do Something will make sure the jeans get donated to a local teen shelter or charity.
Over five hundred local beneficiary organizations have been selected. To say thanks to those who donate, Aéropostale will give an additional 20% off a new pair of jeans.
“We are not asking for money. We're not selling them something. We're asking teens to give something they love to someone else who needs it,” said Nancy Lublin, CEO of Do Something.
Aéropostale will kick off the initiative by donating 10,000 pairs of new Aéropostale jeans as a company to the cause. “Aéropostale is an organization that cares about people – our great associates, our loyal customers and the supportive communities we serve. We are proud to be actively involved in the Teens for Jeans campaign,” says Birnbaum.
Starting Tuesday, January 22, 2008 until Sunday, February 10, 2008, people are encouraged to bring in any brand of their gently worn jeans to any Aéropostale store in the U.S. and Canada. Aéropostale and Do Something will make sure the jeans get donated to a local teen shelter or charity.
Over five hundred local beneficiary organizations have been selected. To say thanks to those who donate, Aéropostale will give an additional 20% off a new pair of jeans.
“We are not asking for money. We're not selling them something. We're asking teens to give something they love to someone else who needs it,” said Nancy Lublin, CEO of Do Something.
Aéropostale will kick off the initiative by donating 10,000 pairs of new Aéropostale jeans as a company to the cause. “Aéropostale is an organization that cares about people – our great associates, our loyal customers and the supportive communities we serve. We are proud to be actively involved in the Teens for Jeans campaign,” says Birnbaum.
Aéropostale Inc
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