Home / Knowledge / News / Fashion / Old Trend to be back for youth
Old Trend to be back for youth
19
Jan '08
Old Trend, the stylish Shenzhen-based bag manufacturer, demonstrated its considerable marketing 'savvy' at the Fashion Access October 2007 fair.

There's nothing 'old' about the company's products, nor about the market they are aimed at. This is a company that offers a total fashion concept many times removed from the mainstream classical bags which still prevail at fashion exhibitions.

On display were a wide range of bags, back packs, shoulder bags, purses and accessories in what company President, Ronnie Lee, terms its "unruly style". This is aimed directly at the youth market but it is not casual fashion. Their hallmark look has a matt finish, similar to old leather which has been dried out in the sun after being soaked in a downpour of rain. However, the surprise is that the materials are soft to the touch, and not brittle as one would expect.

Old Trend's custom-designed stand at the exhibition which was on the theme of an American Wild West log cabin, complete with a wooden floor, and the sales team attired in blue jeans, boots, and check shirts. Once inside the, er, cabin the rest of the exhibition seemed far away.

The concept is carried through to Old Trend's website which is a mixture of different shades of brown, textual information written on virtual parchment, and with a floating feather quill.

All in all an example of how to market a total concept, with various aspects - the website, the stand, the products themselves - all conforming to a similar linking theme.

And it works. Mr Lee confirmed that Old Trend will be back at Fashion Access March 2008 but...... with a much larger stand.

Asia Pacific Leather Fair Ltd


Must ReadView All

Trump signs revised free trade agreement with S Korea

Textiles | On 25th Sep 2018

Trump signs revised free trade agreement with S Korea

President Donald Trump signed a revised free trade agreement with...

L-R: Jonathan Akeroyd, Donatella Versace, John D Idol. Courtesy: Rahi Rezvani

Fashion | On 25th Sep 2018

Michael Kors to acquire Versace; to be renamed Capri

Michael Kors Holdings Limited, a global fashion luxury group, has...

'India can take up lack of capacity in US, China markets'

Textiles | On 25th Sep 2018

'India can take up lack of capacity in US, China markets'

India can now take up the lack of capacity in the US and Chinese...

Interviews View All

Karin Ekberg, Leadership & Sustainability

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Sunil Rathore, Lacoste India

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Top executives, Textile industry

Top executives
Textile industry

Union budget 2018-19 will have positive impact on apparel industry

Yash Jain & Sanjeev Jain,

Yash Jain & Sanjeev Jain

Divyam Export, launched about 30 years ago, exports to 15 countries,...

Harsh Shah,

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Abhishek Pachauri,

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Kazuaki Yazawa, Purdue University

Kazuaki Yazawa
Purdue University

Scientist <b>Kazuaki Yazawa</b> has developed thermoelectric semiconductor ...

Mark Paterson, Technical Absorbents Ltd

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Eamonn Tighe, Nature Works LLC

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Varsha Wadhwa, VW

Varsha Wadhwa
VW

Coming from a family that ran a business of jute and linen mills since...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search