Nuance - operator for world's 1st FIFA Official Store

22 Jan '08

3 min read

Roberto Graziani, President & CEO, The Nuance Group, commented: “We are pleased and honoured to have been chosen as the operator for the world's first FIFA Official Store. We want to thank FIFA and its Master Licensing Representative Global Brands Group for their trust and support and look forward to jointly creating a true success story for football retailing here at Singapore Airport.”

“With today's world premiere of the FIFA Official Store, fans now get the opportunity to buy year-round a unique piece of football experience. FIFA and its various World Cup events become part and parcel of people's everyday lives in the official store which is only the first of many more to follow,” said FIFA Executive Member and AFC President Mohammed bin Hammam at the store's opening.

“As FIFA's first permanent retail location, the FIFA Official Store represents an important milestone toward further connecting fans around the world to FIFA's rich heritage dating back to 1904 as well as the excitement and anticipation of future events including South Africa 2010” said Gary Schoenfeld, president and co-CEO, Global Brands Group. “The store's unique design and exclusive merchandising appeals to both the passion and lifestyle of the world's most popular sport.”

The Nuance Group

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