Calvin Klein globally launches 'ck Calvin Klein Beauty'
14 Sep '05
3 min read
Calvin Klein Inc a wholly owned subsidiary of Phillips-Van Heusen Corporation announced that it has entered into a strategic licensing agreement with Markwins Holding Company Limited ("Markwins") to launch a new line of color cosmetics and skin care products under the newly established brand, ck Calvin Klein Beauty.
ck Calvin Klein Beauty will be positioned to align with the global ck Calvin Klein bridge apparel and accessory lines. The new beauty line will be introduced at retail for Spring 2007 in the United States, Europe, parts of Asia, and duty-free stores world wide, and subsequently rolled-out to other key markets globally. In order to maintain an exclusive distribution, the line is slated to launch in approximately 150 doors at retail in the United States and in approximately 100 doors in Europe and Asia, within the first year. The introduction of skin care products is planned for Spring 2008.
The cutting edge product line will be designed to appeal to a multi-cultural, fashion-forward consumer, and will include a core line of classic signature products that will be the mainstay of the collection. The line will feature over 300 skus, in a full range of shades and textures, with an emphasis on foundations, eye shadows, lipsticks and lip glosses. The line is also planned to include powders, concealers, blushes, bronzers, illuminators, eyeliners, mascaras, eye and brow pencils, lip pencils, nail lacquers, and a collection of makeup brushes. During thelaunch year and seasonal periods, limited edition premium collections will complement the line. There will also be a special line tailored for the duty-free and travel retail markets.