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Ellus & 2nd Floor pay homage to São Paulo in urban style
22
Jan '08
Júlio Prestes Train Station was the scenery chosen for the presentation of Ellus and 2nd Floor's collections.

The brand 2nd Floor paid homage to the city of São Paulo with an urban fashion show where characters showed the life style and the chaos of big cities.

Geometric prints, stripes and drawings embellished mini-dresses, jackets, coats, overalls and maxi pulls in red, white and black (reference to the flag of São Paulo) besides navy blue, golden-yellow and green.

A lot of volume on superposition pieces, maxi knitting and toy-arte scarves.

The mixture of fabrics in jerseys, wool, nylon and vinyl reinforced the contemporaneous look of the brand.

Ellus, by Adriana Bozon, chose the theme Urban Knights, based on saddlery universe.

Dresses with layers of frills, shorts, coats, jackets and vests got asymmetrical cutting.

Frames for mini-skirts and pieces with lingerie soul. Flames jerseys, wool, muslin, indigos and nylon mixed to the ironmongery created texture surfaces.

The palette of colors had the predominance of black with some pink, lemon-yellow, turquoise and violet, which were also reflected on the girl's hairs.

The highlight goes to elaborated necks and marked waists. For the guys, the aesthetic of rock-punk gangs was on darks jeans with destroyer washing, and on metal accessories.

Brazilian Textile and Apparel Industry Association


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