Online retailer Bluefly Inc launches national Ad campaign

14 Sep '05

3 min read

Based on initial response to storyboards by media outlets, Bluefly shot alternate versions of the print and TV ads because of the nudity. Continued Payner, "In this post-Janet Jackson/Nipplegate world, it is difficult to know where to draw the line with regard to nudity. They continue to have debates with the networks and magazines over just how many millimeters of a woman's behind can be exposed. The nudity helps make the closet situation believable, and they want to represent it truthfully."

Both the censored and uncensored versions of the ads will be available at www.bluefly.com.

Targeted at women 25 to 49, the TV commercials are slated to appear during Sex in the City on TBS and on BRAVO. Print ads will run in Elle, Harper's Bazaar, In Style, Lucky, Marie Claire, Real Simple and Vogue. The print will begin running on September 13, television beginning October 19.

Founded in 1998, Bluefly Inc is a leading online retailer of designer brands, fashion trends and superior value. Bluefly is headquartered at 42 West 39th Street in New York City, in the heart of the Fashion District.

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