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Timberlands in-store promotions of famous brand leather footwear
14 Sep '05
3 min read
Premium-quality footwear designer Timberland announces PlayNetwork Inc is providing customized music programs and sound systems that brand the atmosphere of Timberland stores and reinforce in-store promotions of the famous brand name leather footwear.
"PlayNetwork provides us with just the right kind of music that need in stores," said Amy Tremblay, Retail Marketing Manager for Timberland. "They take great care to make sure music is always brand-appropriate."
Each month PlayNetwork sorts through music by more then 70 special characteristics to assemble a unique blend of branded music for Timberland specialty stores and Timberland outlet stores. In addition, PlayNetwork coordinates with Timberland's marketing team to create music programs that support monthly in-store promotional themes in the specialty stores.
For example, by adding world music in with the Timberland branded mix to reinforce a new product, Travel Gear, being featured in the window and in-store displays, Timberland can connect the music to the in-store environment to further enrich the customers' experience and reinforce the feeling they are trying to convey through imagery.
"Timberland knows how powerful music can be in drawing interest to their stores -- not just the positive reflection it has on the Timberland brand, but also its role in marketing products and bringing added value to customers' shopping experience," said Craig Carman, Senior VP, Creative EntertainmentServices for PlayNetwork.
"PlayNetwork provides us with just the right kind of music that need in stores," said Amy Tremblay, Retail Marketing Manager for Timberland. "They take great care to make sure music is always brand-appropriate."
Each month PlayNetwork sorts through music by more then 70 special characteristics to assemble a unique blend of branded music for Timberland specialty stores and Timberland outlet stores. In addition, PlayNetwork coordinates with Timberland's marketing team to create music programs that support monthly in-store promotional themes in the specialty stores.
For example, by adding world music in with the Timberland branded mix to reinforce a new product, Travel Gear, being featured in the window and in-store displays, Timberland can connect the music to the in-store environment to further enrich the customers' experience and reinforce the feeling they are trying to convey through imagery.
"Timberland knows how powerful music can be in drawing interest to their stores -- not just the positive reflection it has on the Timberland brand, but also its role in marketing products and bringing added value to customers' shopping experience," said Craig Carman, Senior VP, Creative EntertainmentServices for PlayNetwork.
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