Saucony again named as official sponsor of LA Marathon

14 Sep '05

2 min read

Broad line of performance-oriented athletic shoes seller Saucony Inc announced the brand's return for an eighth year as an official sponsor of the Los Angeles Marathon on March 19, 2006. This relationship with the Los Angeles Marathon represents a 10-year-long commitment to the Los Angeles running community.

As part of the sponsorship package, Saucony has been named the "Official Running Shoe" of the Los Angeles Marathon. In addition to being named the official running shoe, Saucony is sponsor of the race's official training programs, including the Los Angeles Roadrunners and Students Run LA. The Roadrunners' program, which launched September 10th, is directed by Olympic bronze medalist and Saucony endorsee Rod Dixon.

Dixon, an Olympic Bronze medalist whose come from behind win at the 1983 New York City Marathon is one of the most memorable in history, will offer "professional marathon training for the everyday athlete." With 20 pace groups, the program is designed to prepare everyone from the non-runner to the experienced marathoner for race day. With a race day finisher's rate of 99 percent, Roadrunners is a proven training program. For more information on the Roadrunners official Los Angeles Marathon training program, visit http://lamarathon.com/roadrunners.php

Saucony's Grid Hurricane 8; Grid Triumph 3; Grid Trigon 3; Grid Omni 5; and Grid Fastwitch will be the "Official Running Shoes" of the Los Angeles Marathon. Featuring Saucony's patentedGrid technology in the heel for cushioning and stability and SRC XTRA forefoot cushioning, Saucony's "Official Running Shoes" are ideal for any marathoner.

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