Global Apparel Market – An Overview | Watch NOW! | Ad
Home / Knowledge / News / Fashion / Hembly opens Moschino flagship store in Beijing
Hembly opens Moschino flagship store in Beijing
24
Jan '08
Hembly International Holdings Limited and its subsidiaries is pleased to announce that, in addition to the Moschino flagship store in Shanghai, a new Moschino flagship store has been opened in Beijing to further expand on the company's footprint in the PRC market.

This Moschino boutique, located at Beijing's China Central Place (“CCP”), has about 1860 square feet of floor space to display the Moschino CheapandChic, Moschino Donna, Moschino Uomo and Moschino Jeans collections.

Mr. Ngok Yan Yu, Chairman of Hembly, said, “In order to capture the opportunity brought by Olympic 2008 which will bring people from different parts of China to Beijing, we are planning to open 4 flagship stores in the City this year. Meanwhile, the Company plans to open 30 Moschino shops in China within the next 5 years.”

The new shop in Beijing displays the new shop design concept, with the theme of fairy tales, bringing customers a band-new shopping experience that can rarely be experienced in China. A heart-shaped handle, one of the symbols of Moschino, opens the door onto a space of pale, luminous color that transforms the classic furnishings into the main characters of a tale set in an enchanted forest.

Light fixtures turn traditional plexiglass teardrops into transparent hearts that magically rain down to the ground to form metallic embellishments. Racks are in the shape of aluminum or black metal trees that spread against the walls like branches and leaves, with clothing hanging down and display units dropping like fruit. A rug with flora and fauna motifs shot with iridescent Lurex yarn lends warmth to the white marble floor.

“We believe the Mainland's economy will continue to perform well and remain strong even after the Beijing Olympic Games in 2008, which would no doubt continue benefiting Hembly's apparel-retailing business.” Mr. Ngok continued.


Must ReadView All

Sri Lanka reduces VAT on imported fabric to 5%

Textiles | On 24th Sep 2018

Sri Lanka reduces VAT on imported fabric to 5%

Considering the requests made by the stakeholders in the fabric...

E-com firms in India to deduct 1% TCS under GST from Oct 1

Apparel/Garments | On 24th Sep 2018

E-com firms in India to deduct 1% TCS under GST from Oct 1

E-commerce companies in India will have to deduct 1 per cent tax...

Courtesy: Andritz

Textiles | On 24th Sep 2018

'Strength of economy, demographics drive nonwovens demand'

The strength of the economy and demographic trends are the main...

Interviews View All

Headhonchos, Indian fashion industry

Headhonchos
Indian fashion industry

Organic the first choice of any environment-conscious person

Angelina Francesca Cheang, MY ANJE

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Top executives, Retailers

Top executives
Retailers

Weak rupee breeds inflation

Sham Shah,

Sham Shah

Shamal and Shamal Pvt Ltd is into manufacturing and sales of textile...

Shivani Swamy,

Shivani Swamy

The Livinguard Technology is owned by Green Impact Holding AG based in...

Italtex,

Italtex

Italtex is a leading studio publishing fabric trend-books since 1959....

S Ziya Gumuser, Teknomelt

S Ziya Gumuser
Teknomelt

Turkish nonwoven manufacturer Teknomelt has been around for only seven...

Georg Reinhold, Trützschler  Nonwovens & Man-Made Fibers

Georg Reinhold
Trützschler Nonwovens & Man-Made Fibers

Trützschler Nonwovens & Man-Made Fibers, a part of the Trützschler Group,...

Alfonso Marra, Klopman

Alfonso Marra
Klopman

It was in 1968 that Klopman introduced the concept of poly/cotton workwear ...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Hemant & Nandita, Hemant & Nandita

Hemant & Nandita
Hemant & Nandita

The designer duo of Hemant & Nandita are known for being inspired by...

Igor Chapurin, Chapurin

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search