Hembly opens Moschino flagship store in Beijing

24 Jan '08

3 min read

“Looking forward, Hembly will acquire more foreign brands and market those merchandise in the PRC. This not only enables Hembly to speed its expansion into the mainland China retail market, but also further reinforce its position in the affordable luxury sector and become one of the global leading multi-brand operators.” Mr. Ngok concluded.

Created in 1983 by Franco Moschino, Moschino is engaged in the design and manufacture of fashion for men and women. It has three collections, “Moschino”, “Moschino Cheap & Chic” and “Moschino Jeans”. The Moschino Cheap & Chic's Spring Summer 2008 Collection is characterized by eccentric, feminine, classic and impeccable designs made up of precious and exclusive fabrics, such as 'silk fur', broderie anglais on pvc and a rare lace embroidered on organza.

Moschino Cheap & Chic's Spring Summer 2008 Collection also include jackets, safari jacket, dresses, bags, shoes and other fashion and accessory items.

Founded in 2000, Hembly International Holdings Limited (HIHL) specializes in the provision of apparel supply chain services, as well as distribution and retailing of apparel and footwear in China for international brands. Headquartered in Hong Kong, Hembly has established strong European sales and marketing foothold in Italy, France, Sweden and Germany and operation arms in China, including Beijing, Shanghai, Shenzhen, Nanjing, Yangzhou and Macau.

Moschino S.p.A. is a part of the Aeffe fashion group and an internationally renowned designer and manufacturer household name for women's and men's fashion. Moschino S.p.A. was originally created in 1983 by the late Francisco Moschino, and is well known for its “classico con twist” and “classical twist”. The look of Moschino's garments and accessories is often referred to as classical, whimsical, and sexy, and unique styles often filled with a dash of humour.

Hembly International Holdings Limited