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Mothers Work appoints Lisa Hendrickson as new CMO
Jan '08
Mothers Work Inc announced that Lisa Hendrickson, the Company's current Vice President of Design and Acting Senior Vice President of Merchandising, has been promoted to the position of Chief Merchandising Officer (CMO).

Ms. Hendrickson has over twenty years of apparel design/merchandising experience and has served as Acting Senior Vice President of Merchandising of the Company since November 2007, and as Vice President of Design of the Company since June 2006.

Ms. Hendrickson previously served as the Design Director of the Company's Motherhood Maternity brand from February 1998 to May 2006. From July 1985 to February 1998, Ms. Hendrickson served in a variety of apparel design positions performing various merchandising activities including creating private label product lines for several leading apparel retailers.

Rebecca Matthias, the Company's President and Chief Creative Officer, stated, "We are thrilled to have Lisa assume the role of Chief Merchandising Officer and believe she is the right person to maintain and improve upon Mothers Work's position as the market leader in the maternity apparel business.

Having been with Mothers Work for the past ten years, Lisa is intimately knowledgeable about our business and the needs of the maternity apparel customer. Lisa has brought a great deal to our Company during her time with us, including being the driving force behind our new patent-pending product, the Secret Fit Belly, and we look forward to big things from her as she assumes this new role."

Mothers Work Inc

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