Home / Knowledge / News / Fashion / 'The Guardian Eye' new line of bracelets launched
'The Guardian Eye' new line of bracelets launched
28
Jan '08
Today, popular online jewelry merchant Mybargainjewels.com announced the launch of a new line of charm bracelets dubbed "The Guardian Eye." Each bracelet is handmade of Murano glass beads and fits any wrist size.

At first glance, these trendy bracelets are simple enough, yet shrouded in thousands of years of superstition. In fact, even, people across the Middle East, Latin America, North Africa and Asia wear such charms and jewelry to protect themselves from the so-called "curse of the evil eye."

According to legend and myth, whenever someone of lesser means casts an envious glance your way, you could be struck with the evil eye curse.

"You might suddenly fall ill or experience an extended stroke of bad luck," says Sossi Reynolds, Founder and President of MyBargainJewels.com.

"Worst case scenario: serious bodily injury or even death could result from the evil eye. The curse is nothing to be scoffed at," continues Mrs. Reynolds.

There are even books dedicated to it, including titles such as: "The Evil Eye: The Origins and Practices of Superstition" by Frederick Thomas Elworthy; and "Terrors of The Evil Eye Exposed" by Henri Gamache.

But Mrs. Reynolds encountered an intriguing problem in naming her new jewelry line because, technically speaking, "The Evil Eye" could refer to the curse or to the piece of jewelry itself. So, after much consideration, she aptly named her new jewelry line, "The Guardian Eye."

"You see, the bracelet beads have a little eye design on them. This eye is said to deflect the evil eye curse. But naming it the same thing is confusing. That's why The Guardian Eye makes sense. My Guardian Eye Bracelets deflect the evil eye curse."

Whether or not the general public believes in the curse, Sossi assures us that "these bracelets have been around for hundreds of years, maybe even thousands" and they are increasingly popular.

Mybargainjewels.com


Must ReadView All

China reportedly cancels trade talks with US, Liu He visit

Apparel/Garments | On 22nd Sep 2018

China reportedly cancels trade talks with US, Liu He visit

Washington is reportedly positive about arriving at a solution to its ...

AmCham Cambodia cautions US against possible sanctions

Apparel/Garments | On 22nd Sep 2018

AmCham Cambodia cautions US against possible sanctions

In a letter to US lawmakers, the American Chamber of Commerce...

Courtesy: ycloset

Apparel/Garments | On 22nd Sep 2018

Alibaba invests in clothes sharing platform Ycloset

Chinese garment sharing platform YCloset has completed an undisclosed ...

Interviews View All

Kaizad Hansotia, GetNatty

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Neel Sawhney, One Friday

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Pinkesh Jain, Everflow Petrofils Ltd

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Erik Sy,

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Sandip Bhojani, Manthan Patel,

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Ravi Raj Desai,

Ravi Raj Desai

Himalaya Cotton Yarn Ltd manufactures high quality denier. The spinning...

Ashok Desai, Bombay Textile Research Association

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Mohammad Hassan, Biax Fiberfilm

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Karl Zelik, Vanderbilt University

Karl Zelik
Vanderbilt University

A team of engineers at the Vanderbilt University has designed a smart...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Nisha Chanda, Whistling Woods International School of Fashion

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search