Home / Knowledge / News / Fashion / Collective for Payless ShoeSource & Stride Rite
Collective for Payless ShoeSource & Stride Rite
30
Jan '08
Collective Brands Inc announced that it is conducting a closed search for a new media planning and buying agency for the Payless ShoeSource and Stride Rite units.

The new agency will be responsible for the media planning and buying for Payless' US General, US Hispanic, Canada and Puerto Rico markets, as well as the North American efforts for Stride Rite's brands including Stride Rite, Keds, Saucony, Sperry Top-Sider and Robeez.

This activity is currently managed by Mediaedge: cia, New York City, who was invited to participate in the review. Driven primarily by dynamic changes in the media market and the expanding needs of Collective Brands Inc, the review does not affect the creative agency relationships for Payless and Stride Rite.

Collective has employed the services of Joanne Davis Consulting Inc, New York City, to assist in the identification of potential agencies, agency presentation process and final negotiations through this closed review.

The company said it expects a small group of qualified agencies to participate in the review and that it plans to announce its final selection in the April timeframe.

Collective Brands Inc


Must ReadView All

Courtesy: Asmara Group

Apparel/Garments | On 20th Sep 2018

Fragmented nature of Indian apparel sector major challenge

A major challenge for the Indian apparel sector is its fragmented...

Courtesy: Aditya Birla Retail

Apparel/Garments | On 20th Sep 2018

Indian Aditya Birla Retail to be acquired by Samara-Amazon

India’s Aditya Birla Group has signed a deal to sell Aditya Birla...

India's 2018-19 forward cotton export contract up by 100%

Textiles | On 20th Sep 2018

India's 2018-19 forward cotton export contract up by 100%

Rise in demand from China, lower domestic prices and depreciation of...

Interviews View All

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

The decision to reduce GST on MMF yarn to 12% is transformational

Divyesh Mashruwala, Akshar Industries

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Top executives, Textile industry

Top executives
Textile industry

Denimsandjeans India 2018

Umang Banthia,

Umang Banthia

Established in 2005, SL Banthia Textiles manufactures coated fabrics....

Karan Behal,

Karan Behal

Karan Behal, founder and chief executive of top-selling brand...

Carolin Russ,

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Chunyi Zhi, City University of Hong Kong

Chunyi Zhi
City University of Hong Kong

<div><b>Chunyi Zhi</b>, associate professor in the Department of Materials ...

Pierre Wiertz, EDANA

Pierre Wiertz
EDANA

EDANA, the international association serving the nonwovens and related...

Paige Mullis, Glen Raven Inc

Paige Mullis
Glen Raven Inc

Paige Mullis discusses the expansion plans of Glen Raven Inc in India, and ...

Chandani Sahi, By Chandani

Chandani Sahi
By Chandani

By Chandani is a womenswear prêt couture brand with fusion silhouettes by...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search