'Growing Feet Record' to keep track of child's foot growth

31 Jan '08

3 min read

“It's not about the sale; it's about ensuring a perfect fit every time,” continued Infantino. “Clarks kids was created to meet the unique needs of kids' growing bones without compromising style and durability, and we're pleased to bring the same level of craftsmanship to our American customers.”

Available in a full range of width fittings and whole and half sizes, Clarks kids take baby from diapers to Kindergarten and are designed to fit kids as they grow from ages 0-5. Clarks kids' “First Shoes” collection includes crawlers, cruisers and walkers made to nurture and protect tiny feet as they move through the key stages of foot development, while Clarks kids' toddler and pre-school shoes are designed to ensure children have confidence as they begin to run and play.

All Clarks kids feature built-in growing room and additional padding for comfort to the foot. In addition, Clarks offers parents a “Growing Feet Record” to keep track of their child's foot growth and regular fit checks are encouraged to ensure a perfect fit, season after season.

Soft, supple leathers, fun colors and charming embellishments make Clarks kids an attractive option for the pint-sized trendsetter while ensuring little feet are protected every step of the way.

Clarks kids is also pleased to offer CICA by Clarks. A European athletic footwear brand “built for action”, CICA by Clarks feature the same performance benefits as other athletic footwear collections like supergrip soles and underfoot cushioning while being the only athletic footwear line specifically designed to fit the shape of kids' feet.

Already established in Europe, Clarks kids retains a brand share by volume of 27.4 percent in the UK market.

The Clarks Companies N.A

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