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Fashion Week plays critical role in MAC product development
31
Jan '08
As the official makeup sponsor of New York, London, Athens, South Africa and Sydney Fashion Weeks, M.A.C Cosmetics is the leading global authority on emerging trends in beauty and fashion.

M.A.C's international team of over 75 PRO Makeup Artists – joined by the most talented freelance artists from around the world – are responsible for creating stunning cutting-edge makeup trends seen on nearly every runway in the world.

During the Fall/Winter 2008 New York collections, M.A.C Artists will be creating makeup looks for over 70 shows including: Carolina Herrera, Zac Posen, Catherine Malandrino, Luca Luca, and Temperley.

"By supporting over 175 designers worldwide, M.A.C plays a direct role in shaping the latest runway beauty trends," says John Demsey, Global President of M.A.C Cosmetics.

"Fashion Week is invaluable to staying ahead-of-trend and keeping connected to our Artists, who are the DNA of the M.A.C brand."

Backstage, PRO Artist teams work closely with such makeup artist luminaries as Tom Pecheux, Diane Kendal, Charlotte Tilbury, Gucci Westman and Polly Osmond.

"Because we work on so many shows, M.A.C. has become the 'backstage makeup authority' for Fashion Week," says Gordon Espinet, Vice President of Makeup Artistry, M.A.C Cosmetics.

"Not only do we support the most renowned and successful designers, but we also work with the emerging up- and-comers. It's important to keep an eye on who the next great talent will be."


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