Fashion Week plays critical role in MAC product development

31 Jan '08

3 min read

In addition to creating the beauty trends on the runway, Fashion Week plays a critical role in the M.A.C product development process. During Fashion Week, artists have the opportunity to test drive product prototypes before they reach consumers.

"Artists give us specific feedback about texture, color and application," says Jennifer Balbier, Senior Vice President of Product Development.

"We'll go back and reformulate to make sure everything is accurate. If we can't sell products to our makeup artists, we're never going to be able to sell it to consumers."

"When the make-up artists get excited about a product, we are confident it has a good chance of being an instant success," says Espinet. "Plus, we know it's a good sign if models flip out and want the new products for themselves."

This season, a big focus for product development is on skin. The M.A.C PRO Team will be sampling a new hydrating foundation with a unique cream gel technology, along with an innovative loose powder that are sure to become backstage staples.

Also being tested backstage is a new lipstick formulation that delivers color, shine and moisture, with a buildable coverage. M.A.C aims to launch the products tested backstage to consumers in Winter 2008 or Spring 2009.

For more information on runway trends from New York Fashion Week, log-on to WWD.com. Click on M.A.C Backstage to view the looks from top runway shows created by key makeup artists, along with information about the products used to create these beauty trends.

M.A.C Cosmetics

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