Interviews
PBA Director proud of ISSE success
01 Feb '08
3 min read
Celebrity hairstylists and top educators from the industry's foremost manufacturers were on hand to share the newest trends and techniques for 2008.
The widely popular International Fashion Theater and the Technical Theater featured standing room only presentations by artistic teams and platform educators such as Sandra Yu, Martin Parsons, Charlie Price, TIGI, Jamie Carroll and the Sassoon Academy.
Latino Fashion Group's Leo Rocco and FHI Heat's UK Director of Education, Gary Sunderland, kept the international flair alive in the International Fashion Theater, while emcee and Shear Genius winner, Anthony Morrison, kept attendees in their seats between demonstrations.
The education didn't end at show close-Sunday night was highlighted by the presentation of the P&G Professional's (Wella/ Sebastian/Graham Webb) stunning Future Vision 08 at the Terrace Theater.
This year saw an expansion of complimentary education for attendees on skin, hair, nails and business classes. The Complimentary Color Classes, introduced in 2008, were a hit, with standing room only, step-by-step demonstrations by color artists such as NAHA 2007 Haircolor Winner, Sue Pemberton.
For the first time, salon and spa business education was available throughout the show- with a special half-day Saturday seminar.
Plus, CE credits were offered for the first time to massage therapists attending skin classes by SpiriPhysical's Bruce Baltz.
Also introduced in 2008 was the PBA and the Latino Fashion Group (LFG) partnership to expand outreach to the emerging Latino beauty market in Southern California.
"We have much to be excited and proud of with ISSE 2008, with a sold-out show floor and expanded educational opportunities for stylists and salon owners", said Steve Sleeper, PBA Executive Director.
Upholding the longtime trademarks of the International Salon & Spa Expo - quality manufacturers, valuable education and a professional atmosphere - ISSE 2008 proved once again to be the biggest and best beauty show on the West Coast.
The widely popular International Fashion Theater and the Technical Theater featured standing room only presentations by artistic teams and platform educators such as Sandra Yu, Martin Parsons, Charlie Price, TIGI, Jamie Carroll and the Sassoon Academy.
Latino Fashion Group's Leo Rocco and FHI Heat's UK Director of Education, Gary Sunderland, kept the international flair alive in the International Fashion Theater, while emcee and Shear Genius winner, Anthony Morrison, kept attendees in their seats between demonstrations.
The education didn't end at show close-Sunday night was highlighted by the presentation of the P&G Professional's (Wella/ Sebastian/Graham Webb) stunning Future Vision 08 at the Terrace Theater.
This year saw an expansion of complimentary education for attendees on skin, hair, nails and business classes. The Complimentary Color Classes, introduced in 2008, were a hit, with standing room only, step-by-step demonstrations by color artists such as NAHA 2007 Haircolor Winner, Sue Pemberton.
For the first time, salon and spa business education was available throughout the show- with a special half-day Saturday seminar.
Plus, CE credits were offered for the first time to massage therapists attending skin classes by SpiriPhysical's Bruce Baltz.
Also introduced in 2008 was the PBA and the Latino Fashion Group (LFG) partnership to expand outreach to the emerging Latino beauty market in Southern California.
"We have much to be excited and proud of with ISSE 2008, with a sold-out show floor and expanded educational opportunities for stylists and salon owners", said Steve Sleeper, PBA Executive Director.
Upholding the longtime trademarks of the International Salon & Spa Expo - quality manufacturers, valuable education and a professional atmosphere - ISSE 2008 proved once again to be the biggest and best beauty show on the West Coast.
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