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Payless ShoeSource will make debut at New York Fashion Week

Sep '05
New York City based largest family footwear retailer Payless ShoeSource Inc will make its debut at New York Fashion Week this Friday at designer Lela Rose's show at the Bryant Park Tents.

The Payless premiere at New York Fashion Week is part of the retailer's plan to create awareness of the transformation underway at Payless. "Payless is focused on bringing fashion and fun to the consumer," said Matt Rubel, Chief Executive Officer of Payless ShoeSource. "Payless holds a strong commitment to delivering the latest footwear and accessory trends at great prices for families across America.

Affiliation with Lela Rose and Fashion Week shows that we are committed to the democratization of fashion." Inspired by Lela Rose's signature style that includes classic silhouettes with beautifully embellished fabrics, the shoes developed by Payless include three styles - a pump, a flat, and an evening shoe. Each silhouette features a range of fabrics and details that complement the collection.

"They were impressed when they learned how much Payless is changing, and are excited to work with a brand that is making fashion so accessible and wearable for women all across the country," said Lela Rose. "I am very appreciative of Payless' support and this opportunity." Lela Rose's show is this Friday at the Bryant Park Tents.

Payless ShoeSource Inc is the largest specialty family footwear retailer in the Western Hemisphere. As of the end of fiscal August 2005, the Company operated a total of 4,627 stores offering quality family footwear and accessories at affordable prices. In addition, customers can buy shoes over the Internet.

Payless ShoeSource Inc

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