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Fusion of fashion & wine with Spanish designer dresses
Feb '08
The fusion of fashion and wine will return to the tents of Bryant Park when the Vibrant Rioja models unveil two original dresses designed by Spanish designer Agatha Ruiz de la Prada as well as original dresses created by Project Runway designer, Steven Rosengard, during Mercedes-Benz Fashion Week from February 1 to 8, 2008.

The Vibrant Rioja models will also hand out keys at the event that unlock one of 10 prizes at participating retailers, including wine parties for 20 and gift certificates to the Manhattan-based stores of leading designers showing at Mercedes-Benz Fashion Week.

Wines of Rioja Steal the Show:
As the official wine sponsor of the most fashionable event in town, the wines of Rioja will offer a variety of red and white wine each day at the Lotus Bar. Wines poured include Puerta Vieja, Lorinon, Cortijo III, Marques de Caceres, Campo Viejo, El Coto and Sonsierra.

Inside the tents, Rioja will be in the booths of several stylish sponsors, including W Hotels, American Express, Lycra and more. Designers such as Naaem Khan have made Rioja their wine of choice backstage.

"I am excited to partner with Rioja to create something stylish and striking for Fashion Week," says Ruiz de la Prada. "My dresses were inspired by the Vibrant Rioja stripes. Just like Rioja stands out amongst other wines, the dresses will stand out amongst the crowded tents."

From the Runway to the Retailer:
Outside Bryant Park the Vibrant Rioja campaign will host wine tastings at retailers throughout New York each Saturday in February, offering all customers a 10% discount on any Rioja wines in conjunction with Vibrant Rioja's Keys to the Runway promotion.

The key for the designer certificates and wine parties for 20 also give consumers 15% off Rioja wines and 25% off a case of Rioja. Five Vibrant Rioja boxes will be located at Union Square Wine & Spirits, Vintage Wine & Spirits, Park East Wine & Spirits and Columbus Wine & Spirits.


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