Interviews
Expressive results from Men's Fashion Fair
02 Feb '08
3 min read
Informally, the executive estimates that ¼ of the exhibiters' annual production will be commercialized through business and contacts made during the 4-day event.
MPW Brasil, specialized in differentiated knit T-shirts, did business worth 2 months of production and foresees that participation in the event was responsible for 30% of the winter's total volume.
The company also said it established new clients from several regions of Brazil and received buyers from Argentina and Uruguay. D'Anello considers its participation at the Fair as excellent.
It manufactures leather articles and artisanal tailoring. It estimates that the fair will be responsible for 40% of total winter volume, underscoring international contacts with Uruguay and Portugal.
Arte Fios, manufacturer of knits and tricots, considered this edition “better” than last year's, and obtained sales worth one month of production.
Presence at the event should correspond to 30% of intended volume for the year's cold season. Traditional shirt manufacturer, Dudalina, expects to sell 30% of its winter collection through sales and contacts generated at the Fair.
New clients were won during the fair from Rio de Janeiro, São Paulo and Rio Grande do Sul, as well as some Mercosul countries.
Debuting at the fair, Onix from Piauí considered the event “excellent”, estimating that its participation may generate 20% of its business for the season. The company believes the level of buyers and infrastructure offered are the high points to be underscored.
MPW Brasil, specialized in differentiated knit T-shirts, did business worth 2 months of production and foresees that participation in the event was responsible for 30% of the winter's total volume.
The company also said it established new clients from several regions of Brazil and received buyers from Argentina and Uruguay. D'Anello considers its participation at the Fair as excellent.
It manufactures leather articles and artisanal tailoring. It estimates that the fair will be responsible for 40% of total winter volume, underscoring international contacts with Uruguay and Portugal.
Arte Fios, manufacturer of knits and tricots, considered this edition “better” than last year's, and obtained sales worth one month of production.
Presence at the event should correspond to 30% of intended volume for the year's cold season. Traditional shirt manufacturer, Dudalina, expects to sell 30% of its winter collection through sales and contacts generated at the Fair.
New clients were won during the fair from Rio de Janeiro, São Paulo and Rio Grande do Sul, as well as some Mercosul countries.
Debuting at the fair, Onix from Piauí considered the event “excellent”, estimating that its participation may generate 20% of its business for the season. The company believes the level of buyers and infrastructure offered are the high points to be underscored.
Brazilian Textile and Apparel Industry Association
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