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Rajesh Exports & Fossil head towards singular retailing
Feb '08
In a bid to achieve mutual interests and goals, companies have been entering into joint venture. One such instance can be cited from Rajesh Exports that allied with Fossil Inc last year, to provide an array of watch brands like Marc Jacobs; DNKY; Emporio Armani; and Zodiac. However, the latter, a US fashion accessory biggie, is head strong about laying footsteps in Indian market without really having to indulge in a joint venture.

The operations of this American giant accessories company would also cover sunglasses and wallets amongst others. Besides, mid-income stores as well as large departmental outlets would be resorted for retailing the products.

Dissolution of the partnership was largely because Rajesh Exports desired to give more emphasis on increasing its own business under Laabh and Shubh stores. On the other hand, Fossil is believed to have become self-sufficient in running its privately owned subsidiary retailing outlets in India and therefore a joint venture was not a necessity.

Official from Rajesh Exports told Fibre2fashion that “The main objective of the JV was to market the fossil brands in India through 'Shubh' and 'Laabh' stores and to market our products through the international marketing network of Fossil. On detailed discussions, however, it was mutually decided that to achieve the objectives, a joint venture was not necessary and the same can be achieved by the main companies itself.”

It thus becomes amply evident that even without a joint venture, both Rajesh Exports and Fossil Inc, would make it big in the Indian accessory market.

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