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'Get Innovative with Cotton' creates awareness of cotton
Feb '08
Cotton Council International in association with National Institute of Fashion Technology (NIFT), Delhi held the 'Get Innovative with Cotton' fashion show at NIFT campus last evening.

This initiative was a part of the ongoing 'Cool with Cotton' campaign to generate awareness about the benefits of cotton and its uses.

The glamorous evening had models such as Amanpreet Wahi, Barkha Kaul, Himani Thapar walk the ramp in the students' collection. The final four winners included –

Cotton Council International created the 'Get Innovative With Cotton' competition to encourage young designers to experiment with the use of cotton for different occasions.

The four themes of the show were – “elegance@ work” (corporate wear), “be chic be the star” (party wear), “chill out in comfort” (casual wear) and ethnic & contemporary (fusion wear).

The esteemed panel of judges included Ms Agneiszka Fijol, Senior Manager, South Asia, Cotton Council International, Ashwinder Singh, CEO, USI and fashion designers Puja Nayar and Gaurav Gupta.

“Cotton Council International has in past tied up with design schools in Tokyo and Beijing and we are happy to see that the cotton designs by Indian students are at par with the international design schools.

While cotton is a preferred choice among Indians for its comfort and versatility, our research shows that consumers do not perceive it to be a fashion fabric.

The creative designs showcased this evening validate cotton's appeal as a fashionable fabric” said, Agnieszka Fijol, Manager, South Asia at Cotton Council International.

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