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Next agreement with J&V for Ladies First

08 Feb '08
3 min read

Ross Litz, Next Inc.'s VP of Sales and Merchandising stated, "We are excited to be an integral part of the launch of the Ladies First Brand. This eagerly anticipated line has the potential to be a real cornerstone of our retail offerings.

We have spent considerable time with our customers testing the marketplace and their receptivity has been extremely encouraging. We look forward to working with Ladies First and its marquee list of soon to be named celebrities to build this unique brand.”

Robert Budd, Next Inc.'s CEO stated, "We are glad to have now finalized this all important agreement with Ladies First. We believe this relationship will prove important to us for a multitude of reasons.

Primarily, it is well known that our business has traditionally been very seasonal due to our reliance on our collegiate branded apparel offerings. In fact, we've previously stated it was our intent to find new business opportunities to build our spring business and Ladies First represents precisely that.

We believe this new line and brand has the ability to create material sales opportunities in a new channel of distribution during this important part of the year, bettering our ability to gauge and manage our cash flow and internal operations while diversifying our product offerings.”

Next Inc

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