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Maternity apparel designer Mothers Work posts Jan results
08 Feb '08
3 min read
We are pleased, though, that after experiencing this weaker than expected sales in the latter part of January, we have seen an improvement in our sales trend thus far in February.
Our sales for January continued to reflect a very difficult overall economic and retail environment, as well as some continued negative impact from the popularity of certain styles in the non-maternity women's apparel market which can more readily fit a pregnant woman early in her pregnancy than typical non-maternity fashions.
"Looking forward, we continue to feel very good about our product lines, our inventory position and our overall business; however, we recognize that we continue to be faced with a weak overall economic and retail environment and are still seeing some negative impact from the more
pregnancy-friendly fit of certain non-maternity fashion trends, such as trapeze and baby-doll dresses and tops.
Importantly, though, we expect this fashion trend to diminish as we move into the Spring 2008 selling season, thus helping our sales trend over the next several months.
We also expect to see our sales trend continue to improve as we experience more seasonal temperatures compared to a year ago, begin to anniversary weaker sales results from a year ago, and continue to refine our merchandise assortments and our in-store merchandise presentation.
We continue to focus on developing great maternity product under each of our brands and onimproving our sales and profitability performance, including continuing to roll out our multi-brand stores."
Our sales for January continued to reflect a very difficult overall economic and retail environment, as well as some continued negative impact from the popularity of certain styles in the non-maternity women's apparel market which can more readily fit a pregnant woman early in her pregnancy than typical non-maternity fashions.
"Looking forward, we continue to feel very good about our product lines, our inventory position and our overall business; however, we recognize that we continue to be faced with a weak overall economic and retail environment and are still seeing some negative impact from the more
pregnancy-friendly fit of certain non-maternity fashion trends, such as trapeze and baby-doll dresses and tops.
Importantly, though, we expect this fashion trend to diminish as we move into the Spring 2008 selling season, thus helping our sales trend over the next several months.
We also expect to see our sales trend continue to improve as we experience more seasonal temperatures compared to a year ago, begin to anniversary weaker sales results from a year ago, and continue to refine our merchandise assortments and our in-store merchandise presentation.
We continue to focus on developing great maternity product under each of our brands and onimproving our sales and profitability performance, including continuing to roll out our multi-brand stores."
Mothers Work Inc
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