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A&F direct-to-consumer sales soar
08
Feb '08
Abercrombie & Fitch reported net sales of $219.7 million for the four-week period ended February 2, 2008, compared to last year's net sales of $252.3 million.

January 2007 was a five-week month. January comparable store sales were flat for the four-week period ended February 2, 2008, compared to the four-week period ended February 3, 2007.

Total Company direct-to-consumer net sales increased 33% to $24.4 million for the four-week period ended February 2, 2008, compared to the five-week period ended February 3, 2007.

For the fifty-two week fiscal year ended February 2, 2008, the Company reported a net sales increase of 13% to $3.750 billion from $3.318 billion for the fifty-three week fiscal year ended February 3, 2007.

Fiscal 2007 comparable store sales decreased 1%. For the fifty-two week fiscal year ended February 2, 2008, the Company reported direct-to-consumer net sales increased 49% to $258.9 million.

January 2008 Developments:
• Total Company net sales reached $219.7 million
• Total Company direct-to-consumer net sales increased 33%
• Total Company comparable store sales were flat to last year
• Abercrombie & Fitch comparable store sales increased 2%
• abercrombie comparable store sales decreased 1%
• Hollister Co. comparable store sales decreased 2%
• RUEHL comparable store sales decreased 17%

Abercrombie & Fitch


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