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Liz Claiborne signs Shonfeld's to design gift products

Sep '05
Latest fashions provider Liz Claiborne Inc announced that it has reached an agreement in principle with Shonfeld's USA Inc ("Shonfeld's") to design and manufacture decorative gift products under the Liz Claiborne Home and Villager brand names. The lines will include home care and cleaning products, scented candles and home fragrance, bath and spa items and a baby bath line.

Launching to the trade in Fall 2006 and at retail in Spring 2007, the Liz Claiborne Home decorative gift collection will be available at select specialty retailers and gift stores, with the Villager gift line available at select national chains.

"Giftable products such as scented candles, bath salts and chef's hand soap extend the Liz Claiborne Home collection into categories that represent everyday purchase items, allowing Liz Claiborne consumers to pamper themselves with products that complement the aesthetic of the Liz Claiborne apparel and home lines that they already know and love," said Barbara J. Friedman, president of Licensing for Liz Claiborne Inc. "Shonfeld's understanding of the giftable product and home decor markets makes them the perfect partner for extending the Liz Claiborne Home and Villager brands into these areas."

The Liz Claiborne Home Collection was launched in 2002 with the introduction of flooring under the Liz Claiborne brand name. The line currently includes furniture, flooring, decorative fabric, home storage, stationery and gift items, table linens, bed and bath products and window treatments.

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