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Kmart 'Mix it Up' campaign for style guru
13 Feb '08
3 min read
The 10 first prize winners will receive a trip to New York City, a $50 Kmart gift card and a Flip Video Ultra Shoot and Share Camcorder. The 75 second prize winners will receive the same camcorder and a $10 Kmart gift card.
"We are looking for someone with creativity and their own unique style," said Jennie Corallo of Glamour Magazine. The winner's entry should really showcase the ambassador's ability to work with Kmart as they make the stores a fashion destination for mixing it up head-to-toe."
Adds Lisa Schultz, Executive Vice President of Apparel Design at Sears Holdings, "Our signature at the design center is the ability to create fashions that are both original and trend-right.
We believe this campaign will not only help cultivate talent, but also enhance our ability to tap into the creativity and design savvy that we know exists in the market."
The competition comes on the heels of Kmart's introduction of three new lines: Piper & Blue in the juniors' category; the Hispanic-tailored collection, Limon & Sal, for young men; and Wckd, which features a cutting edge collection for both young men and women.
"We are looking for someone with creativity and their own unique style," said Jennie Corallo of Glamour Magazine. The winner's entry should really showcase the ambassador's ability to work with Kmart as they make the stores a fashion destination for mixing it up head-to-toe."
Adds Lisa Schultz, Executive Vice President of Apparel Design at Sears Holdings, "Our signature at the design center is the ability to create fashions that are both original and trend-right.
We believe this campaign will not only help cultivate talent, but also enhance our ability to tap into the creativity and design savvy that we know exists in the market."
The competition comes on the heels of Kmart's introduction of three new lines: Piper & Blue in the juniors' category; the Hispanic-tailored collection, Limon & Sal, for young men; and Wckd, which features a cutting edge collection for both young men and women.
Sears, Roebuck and Co.
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