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Hairlife from Emami breaks Bengal barrier
15 Feb '08
1 min read
Women always wish for a magic wand to make their hair super-stylish and manageable, and hair looking well-nourished and rejuvenated, without even blinking an eye-lid!
Emami has identified such a need and made it possible with the introduction of a breakthrough hair care innovation- Emami HairLife Instant Hair Pack, which nourishes and revitalizes hair to make it shiny and easy to manage.
In an exclusive interview with Fibre2fashion, Priti A Sureka, Director, Emami group of companies, said “We have created the Instant Hair Pack category with Emami Hair Life since consumers are pressed for time and would prefer a readymade hair pack which would ensure healthy hair in just 10 minutes and also because there is no such competition in the market as yet.”
HairLife, which is presently available only in Bengal, is expected to make its presence felt all throughout India in the next one month except for South because the region uses different ingredients for hair treatments for which research is still going on.
Ms Priti further acknowledged stating, “We have plans for international markets as well and within the next six months, we are looking to exporting the product to Dubai, Bangladesh and Sri Lanka.”
Emami has identified such a need and made it possible with the introduction of a breakthrough hair care innovation- Emami HairLife Instant Hair Pack, which nourishes and revitalizes hair to make it shiny and easy to manage.
In an exclusive interview with Fibre2fashion, Priti A Sureka, Director, Emami group of companies, said “We have created the Instant Hair Pack category with Emami Hair Life since consumers are pressed for time and would prefer a readymade hair pack which would ensure healthy hair in just 10 minutes and also because there is no such competition in the market as yet.”
HairLife, which is presently available only in Bengal, is expected to make its presence felt all throughout India in the next one month except for South because the region uses different ingredients for hair treatments for which research is still going on.
Ms Priti further acknowledged stating, “We have plans for international markets as well and within the next six months, we are looking to exporting the product to Dubai, Bangladesh and Sri Lanka.”
Fibre2fashion News Desk - India
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