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Fritz Henkel Award ceremony takes place on Henkel Innovation Day

15 Feb '08
4 min read

The innovation stars of 2007 at Henkel are:
• Persil 100 – Better than ever: To mark its centenary in 2007, Germany's most successful laundry detergent was completely reinvented, from the formulations and packaging design to the marketing concept, rendering it younger and more vital in appearance than any of its competitors.

• Taft Volume Power: With this innovative product line, the successful Taft hair styling brand offers up to 100 percent more hair volume from the roots up, thus fulfilling a main wish of European consumers.

• Terokal Structural Adhesives: Novel structural adhesives for car bodies based on resilient nanoparticles meet the stringent specifications of the automotive industry, withstanding crash tests at temperatures ranging from -40 to +90 degrees Celsius.

The Fritz Henkel Award for Innovation was presented on Henkel Innovation Day. This day, which will be celebrated annually from now on, has been introduced by the Company as a special inspiration to its 53,000 employees around the world to remember the vital importance of innovations.

Appealing to each individual employee as a contributor to the success of the Company, Lehner said: “We are asking all of our employees to take the time every now and again to think about what they can do to help Henkel become even more innovative. It doesn't always have to be a big idea.

Each single suggestion for improvement, no matter how little, helps to secure theoverall future of our Company. And this is why we say: Let's innovate!” More information on the award-winning innovations can be found in the attachment.

For more than 130 years, Henkel has been a leader with brands and technologies that make people's lives easier, better and more beautiful. Henkel operates in three business areas – Home Care, Personal Care, and Adhesives Technologies – and ranks among the Fortune Global 500 companies.

In fiscal 2006, Henkel generated sales of 12.740 billion euros and operating profit of 1,298 million euros. Our 53,000 employees worldwide are dedicated to fulfilling our corporate claim, "A Brand like a Friend," and ensuring that people in more than 125 countries can trust in brands and technologies from Henkel.

Henkel KGaA

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