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Great satisfaction for Modaprima 63
18 Feb '08
3 min read
“It was a very positive edition”, says Agostino Poletto, deputy general manager of Pitti Immagine. “The exhibitors expressed their satisfaction, confirming that they had been able to meet quality buyers from all over the world.
The buyers were also very satisfied: they were able to view a selection of the best Made in Italy fashion created for large and medium scale distribution and private labels.
Bringing the dates a day forward was an also much appreciated feature, making it easier and more practical to visit the event.
We will continue the repositioning of Modaprima along the same lines: quality and research in terms of exhibiting companies, promotion aimed at international buyers, innovative image and presentation of the collections.
We have already begun to reap the benefits of this strategy as proven by the numerous participation requests received from the many new companies who have contacted us in the last few days”.
There was also a lot of public interest in the FASHION CUBE research area which, at every edition, focuses on fashion trends and styles for upcoming seasons, curated by Sergio Colantuoni and produced with the cooperation of the exhibitors.
“Green City”, the concept for this edition, turned the spotlight on current topics such as ecological and environmentally sustainable lifestyles, reinventing natural living through the creation of an imaginary “green city”.
The buyers were also very satisfied: they were able to view a selection of the best Made in Italy fashion created for large and medium scale distribution and private labels.
Bringing the dates a day forward was an also much appreciated feature, making it easier and more practical to visit the event.
We will continue the repositioning of Modaprima along the same lines: quality and research in terms of exhibiting companies, promotion aimed at international buyers, innovative image and presentation of the collections.
We have already begun to reap the benefits of this strategy as proven by the numerous participation requests received from the many new companies who have contacted us in the last few days”.
There was also a lot of public interest in the FASHION CUBE research area which, at every edition, focuses on fashion trends and styles for upcoming seasons, curated by Sergio Colantuoni and produced with the cooperation of the exhibitors.
“Green City”, the concept for this edition, turned the spotlight on current topics such as ecological and environmentally sustainable lifestyles, reinventing natural living through the creation of an imaginary “green city”.
Pitti Immagine
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