The apparel Reebok plans to showcase at the Hypothermic Half-Marathon, the Premier Soft Shell Jacket for men and women. Its "Kinetic Fit System" with extendible panels improves the runners comfort, and the "Playshield" technology protects the athletes from inclement weather.
On the footwear side, the Premier Road Plus KFS AW offers weather proof properties. It also features the "Kinetic Fit System" that increases the flexibility in areas with higher pressure points. To top it off, it is both snow and water resistant to keep your feet dry.
In addition, all proceeds from the race will go to The Lighthouse Foundation, which provides housing for pediatric palliative care.