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NexCen & Sandra Lee to introduce three new product lines
20 Feb '08
3 min read
To kick off the anniversary year, Sandra Lee hosted a breakfast at the new NexCen Home Studio offices, located at 261 Fifth Avenue in New York City, on Monday, February 11, 2008.
The recently renovated NexCen Home Studio offices are dedicated to the Marketing and Design development of the Waverly, Bill Blass and Gramercy home brands all under the NexCen portfolio.
Mr. D'Loren added: "The history and legacy of Waverly design since 1923 make it perfectly poised to become the next huge lifestyle brand in the United States.
As we expand the Waverly brand beyond its core strength in textiles, Sandra's enthusiasm will capture the spirit of the Waverly brand and bring the attention that a lifestyle brand such as Waverly deserves.
We are proud to have her as part of the NexCen team, and we know our consumers will also appreciate her involvement in the brand."
Sandra Lee's partnership with NexCen includes her appearance in a variety of campaigns, including a print advertising campaign to launch in September in national shelter publications, to position the brand at the leading edge of home style and trends.
She will provide consumers with decorating advice, inspiration and helpful tips about accessorizing their personal environments, hosting "How To Decorate with Waverly" webcasts and e-newsletters on Waverly.com.
She will also share the benefits of Waverly directly with the international network of retailers that carry the company's products.
Also coming this year will be a consumer decorating sweepstakes where Sandra Lee will offer one lucky winner a life and style consultation.
The recently renovated NexCen Home Studio offices are dedicated to the Marketing and Design development of the Waverly, Bill Blass and Gramercy home brands all under the NexCen portfolio.
Mr. D'Loren added: "The history and legacy of Waverly design since 1923 make it perfectly poised to become the next huge lifestyle brand in the United States.
As we expand the Waverly brand beyond its core strength in textiles, Sandra's enthusiasm will capture the spirit of the Waverly brand and bring the attention that a lifestyle brand such as Waverly deserves.
We are proud to have her as part of the NexCen team, and we know our consumers will also appreciate her involvement in the brand."
Sandra Lee's partnership with NexCen includes her appearance in a variety of campaigns, including a print advertising campaign to launch in September in national shelter publications, to position the brand at the leading edge of home style and trends.
She will provide consumers with decorating advice, inspiration and helpful tips about accessorizing their personal environments, hosting "How To Decorate with Waverly" webcasts and e-newsletters on Waverly.com.
She will also share the benefits of Waverly directly with the international network of retailers that carry the company's products.
Also coming this year will be a consumer decorating sweepstakes where Sandra Lee will offer one lucky winner a life and style consultation.
NexCen Brands Inc
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