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Crocs extends fun & unique line of footwear to NBA
22 Feb '08
2 min read
Crocs Inc announced that it has expanded its licensing business with an agreement covering the National Basketball Association. The agreement, which covers both Crocs footwear and Jibbitz charms, allows Crocs to license agreed logos for all 30 NBA teams and related NBA properties.
“Basketball fans are some of the most dedicated in all of professional sports, and we're thrilled to provide NBA fans with a new way to support their favorite teams and show their spirit from head to toe,” said Ron Snyder, CEO of Crocs. “Many Crocs customers are actively involved in sports and outdoor activities, which will make these new products a hit for athletes and fans alike."
“Partnering with Crocs provides an opportunity to extend a fun and unique line of footwear to NBA fans,” said Sal LaRocca, Executive Vice President, NBA Global Merchandising Group.
NBA branded Crocs shoes – including the Mammoth model, created for cold weather wear – will be available prior to the start of the 2008-2009 season at www.crocs.com and select retail outlets.
The agreement adds to Crocs' library of license agreements, which also includes rights to all NHL, NFL and MLB teams and over 75 major colleges and universities. Similar to the company's Collegiate Licensing program, the products include a primary team color for the shoe and an alternate team color for the heel strap with the team name and/or logo placed on the heel strap and on the side of the shoe.
“Basketball fans are some of the most dedicated in all of professional sports, and we're thrilled to provide NBA fans with a new way to support their favorite teams and show their spirit from head to toe,” said Ron Snyder, CEO of Crocs. “Many Crocs customers are actively involved in sports and outdoor activities, which will make these new products a hit for athletes and fans alike."
“Partnering with Crocs provides an opportunity to extend a fun and unique line of footwear to NBA fans,” said Sal LaRocca, Executive Vice President, NBA Global Merchandising Group.
NBA branded Crocs shoes – including the Mammoth model, created for cold weather wear – will be available prior to the start of the 2008-2009 season at www.crocs.com and select retail outlets.
The agreement adds to Crocs' library of license agreements, which also includes rights to all NHL, NFL and MLB teams and over 75 major colleges and universities. Similar to the company's Collegiate Licensing program, the products include a primary team color for the shoe and an alternate team color for the heel strap with the team name and/or logo placed on the heel strap and on the side of the shoe.
Crocs Inc
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