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Reebok debuts Freestyle World Tour Collection

22 Feb '08
4 min read

“For me, Reebok Freestyles represent the bubbly, fast-paced, fun life that I live,” said French musician Yelle. “I wear my bold, colorful Freestyles with trousers or dresses and they make me feel happy and playful.”

The first Freestyle World Tour footwear style to launch will be the Freestyle Tokyo in February 2008. Taking design cues from the Tokyo subway map, the Freestyle Tokyo features an infused foil print reminiscent of the city's key mode of transportation. The Freestyle Tokyo reflects the energy of the city with bold neon pops of color.

In March 2008, the Freestyle Paris will make its retail debut. Inspired by the famed French dance “The Can-Can,” the Freestyle Paris features traditional colors reminiscent of the dance including red, pink and black.

With India rapidly becoming a fashion industry hot bed, the Freestyle New Delhi takes design cues from the ornate and hand-crafted styles the country is famous for. Featuring rich embossed satin, vibrant color and adornments to embrace the flare synonymous with Indian women's fashion, the Freestyle New Delhi launches in May 2008.

Debuting inJuly 2008, the Freestyle Madrid takes design inspiration from the bright, bold costumes of Flamenco dancers. Eliciting the passion of the dance through intricate floral designs and ruffle details.

Taking design cues from traditional English patterns and materials such as houndstooth, herringbone and heavy denim, the Freestyle London also features an image of the city's iconic raven, a staple at the Tower of London, embroidered on the heel. The Freestyle London launches in September 2008.

The final silhouette in the World Tour collection, the Freestyle New York City will launch in November 2008. Inspired by the city's most recognizable mode of transportation, the taxi cab, the Freestyle New York City is bright yellow and features graphic prints of popular street names and tourist areas.

The Freestyle World Tour apparel collection perfectly compliments each of the Freestyle footwear styles.

Reebok International Ltd

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