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M&S to highlight specially designed products at PCAW
Feb '08
Marks & Spencer and The Prostate Cancer Charity are joining forces for the second year to help raise awareness of prostate cancer – a disease which kills one man every hour in the UK.

Following last year's hugely successful campaign, this year's partnership promises to be even bigger and better when it launches in M&S stores.

From 17 February, M&S customers will be able to help raise funds for the charity by purchasing a blue, Real Man pin badge for a suggested donation of £1 at 609 stores across the country and on-line.

M&S will also give away around 1.5 million prostate cancer information leaflets to inform customers and staff of the symptoms and risks of the disease.

Then, to highlight Prostate Cancer Awareness Week (PCAW) (10-16 March 2008), M&S has designed an exclusive range of products, including underwear and socks, which will be on sale in selected M&S stores and on-line from 1 March.

The Prostate Cancer Charity's Chief Executive, John Neate, said: "We are delighted to be working with M&S for the second year to raise awareness of a disease that affects 35,000 men and their families each year.

In 2007, the campaign raised a fantastic £100,000 for The Prostate Cancer Charity. This year, the challenge for the partnership is to substantially increase that figure.

The money raised will be vital in assisting our aim of fighting prostate cancer on every front – through research, support, information and campaigning.”

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