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Kimora Lee Simmons celebrates launch of her debut fragrance

21
Sep '05
President and Creative Director of Baby Phat, Kimora Lee Simmons will celebrate the launch of her debut fragrance Baby Phat Goddess by Kimora Lee Simmons, with a special appearance and autograph signing at Sears Yonge and Dundas, Trinity Way, on Saturday, September 24th, 2005 from 1:00 p.m. to 2:30 p.m.

An extension of the Baby Phat line, the brand's debut fragrance was a joint collaboration between Kimora and Coty Inc. Shimmering. Sophisticated. Seductive. Baby Phat Goddess is a passionate, floral bouquet that evokes all the power and grace of a goddess.

Since its launch in 1999, Baby Phat has expanded from baby tees to an inspirational lifestyle collection coveted by celebrities such as Alicia Keys, Madonna, Carmen Electra and Pink.

The eau de parfum spray will be offered in 50ml with a suggested retail price of $53.00 and 100ml with a suggested retail price of $70.00. In addition, Baby Phat Goddess will also offer a 200ml body lotion and 200ml shower gel for the suggested retail prices of $30.00 and $25.00, respectively.

"Company thrilled to have Kimora join us in Toronto to celebrate the launch of her debut fragrance, Baby Phat Goddess," said Jeffery Wagstaff, Senior Vice President, Coty Canada Inc. "When Kimora's fragrance launched at Macy's, it instantly became number one. It's already evident from strong Canadian sales of Baby Phat Goddess that the fragrance has also made an impact here."

Coty Inc. is one of the world's largest and most successful beauty companies with sales of $1.95 billion in 2004. With operations in more than 25 countries, Coty Inc. boasts a global brand portfolio of unrivaled breadth and scope, spanning the three core categories of fragrance, colour cosmetics and skincare in the prestige, mass and masstige distribution sectors.

Baby Phat is a Kellwood company. Kellwood is a $2.4 billion marketer of apparel and consumer soft goods, specializing in branded as well as private label products and markets to all channels of distribution with products specific to a particular channel.

Baby Phat


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