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Delta Galil to produce women's intimates bearing Hilfiger name
27
Feb '08
Tommy Hilfiger Group announced a global licensing agreement with Delta Galil Industries Ltd for women's intimates.

Under the multi-year agreement, Delta Galil, a global leader in intimates, will market Tommy Hilfiger women's intimate apparel throughout the United States and key markets around the world.

The Tommy Hilfiger Women's Intimates collection will be available at select retail locations and premium department stores as of August 2008.

"We look forward to an exciting partnership with Delta Galil Industries Ltd," said Fred Gehring, CEO of Tommy Hilfiger Group.

"We believe this partnership is fully in line with our corporate strategy to elevate the brand and product offerings for our global consumer.

We are confident that Delta Galil's superior experience in this industry, combined with Tommy Hilfiger's brand recognition and global presence, will result in a mutually advantageous relationship."

"The brand represents an important initiative at Delta to continue the expansion of powerful brands on a global basis and to increase shareholder value.

Further, we believe the unique positioning of Tommy Hilfiger Intimates represents a significant opportunity in the marketplace," noted Zack Salino, President of Delta's D2 Brands division.

Tommy Hilfiger's Intimate's Collection for women complements the brand's current lifestyle offerings and features a broad range of styles in luxurious fabrics and a variety of colors.

Delta Galil Industries Ltd


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