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Mr. Fuson predicts top trends driving consumers to beauty counters
28 Feb '08
2 min read
- Status conscious new consumers in emerging geographies who want the fair-skinned look. In 2005 alone, more than 60 new skin-whitening products were launched in supermarkets or pharmacies across the Asia-Pacific region.
The stakes to capture international growth are high. According to the search firm Euromonitor International, global cosmetics and toiletries sales grew by 5.5 percent in 2006-a five-year high-with 10.8 percent growth in China, 10.7 percent in both Latin America and Eastern Europe, 3.2 percent in Western Europe, and 3 percent in North America.
To help personal care product manufacturers develop products to fulfill the differing needs of consumers in these geographies, Dow Corning is developing new materials and formulations to allow for added customization.
"For personal care products companies to grow and develop in new geographies, they have to stay abreast of market trends and offer the right products that satisfy regional needs," said Scott.
"Trends such as using natural ingredients in formulations and developing culturally-specific products are important to our customers and we're offering solutions to help them."
Dow Corning introduced new sun care formulations late 2007 to serve to companies in the sun care market.
The stakes to capture international growth are high. According to the search firm Euromonitor International, global cosmetics and toiletries sales grew by 5.5 percent in 2006-a five-year high-with 10.8 percent growth in China, 10.7 percent in both Latin America and Eastern Europe, 3.2 percent in Western Europe, and 3 percent in North America.
To help personal care product manufacturers develop products to fulfill the differing needs of consumers in these geographies, Dow Corning is developing new materials and formulations to allow for added customization.
"For personal care products companies to grow and develop in new geographies, they have to stay abreast of market trends and offer the right products that satisfy regional needs," said Scott.
"Trends such as using natural ingredients in formulations and developing culturally-specific products are important to our customers and we're offering solutions to help them."
Dow Corning introduced new sun care formulations late 2007 to serve to companies in the sun care market.
Dow Corning Corporation
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